We wish to always remain close by you.

Today's world is overflowing with all sorts of information and material goods, but when you look inside your heart, face up to your true feelings, and reflect deeply on them, perhaps the answer is simply to cherish the things that matter most to you. We hope that our product may become one of these important things.

『思惟 (pronounce SII)』 In Japanese, it means " "to think deeply on the fundamentals" "

We name it to express the brand concept of looking inside one's heart, facing up to one's feelings, and thinking deeply on them. We wish for you to discover what truly makes yourself " "you" ", and to live life with integrity. We shape our brand every day with this idea firmly kept in our minds, in order to be closer to you.